Austrian furniture store chain XXXLutz announces expansion in Serbia

Austrian furniture store chain XXXLutz intends to expand in the markets it already operates in, such as Serbia, Germany and Romania, in the upcoming years, announced the PR and the head of marketing of the company, Thomas Saliger.

Through acquisitions, XXXLutz has become the second biggest furniture retailer in the world, behind IKEA.

In the upcoming period, they will work on integrating the new acquisitions, such as Kika in Eastern Europe, Pfister Group in Switzerland and Roller and Tejo/Schulenburg in Germany.

– We want to be no. 1 wherever we are. That's no secret. We don't want to let digital players and Americans surpass us when it comes to the trade of furniture in Europe – Saliger emphasized in his statement for APA.

He points out that the company is currently not considering expanding to new countries.

– We might only consider one or two countries in the upcoming years, but we first want to grow in the existing markets such as Germany, Romania and Serbia. Poland is an interesting market as well – Saliger explained.

XXXLutz does not want to expand beyond Europe.

The Austrian company is also present in the markets of Slovakia, the Czech Republic, Hungary and Switzerland, which it has entered through acquisitions.

In Serbia, they operate as owners of Lesnina S, which has opened a department store in Novi Sad, and the plan is for them to also expand to Belgrade and Nis.

XXXLutz Wien

LESNINA S BEOGRAD

IKEA Srbija d.o.o. Beograd

XXXLutz

Lesnina S

Ikea

Kika

Pfister

Roller

Tejo Schulenburg

Thomas Saliger

furniture

furniture stores

department store